The Futurlink AP400 is the most advanced Proximity Marketing solution for sending multimedia content to cell phone users. The FuturLink AP400 is composed of high-value technical specifications and is designed to achieve optimum results.
It's elegant design and ultra-slim hardware makes it easily installable and implemented at any point of sale.
Cell phones are with consumers 24/7 and are a very powerful medium to communicate with them. Also Bluetooth is free for the consumer with no SMS or roaming costs, for the advertiser it is the same cost whether you speak to 1 or 1 million people.
Over 22 million people in South Africa have cell phones that are Bluetooth enabled; there is 40% saturation in LSM1 and 100% saturation in LSM14 categories. Cell phones have surpassed TV and radio customers as the hottest medium to market.
By communicating with consumers on their personal screen the impact is so much bigger, with a sense of reward for the customer. This interaction is very powerful for the consumer and they may share this with other Bluetooth devices which will grow any promotion exponentially.
Idea for location marketing at fixed points, adding value to consumers whilst shopping. Perfect for static locations with push or call to action technology to invite consumers to interact and receive ‘value add’ promotions or vouchers.